It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.
Mark Twain
A Distinctive Identity
Branding
Develop, define and design style, logos, fonts, colors to create consistency and authentic brand personality
marketing
Establish a perception in the marketplace by highlighting distinctive and recognizable features and create physical deliverables to enhance brand.
Promoting
Plan promotional opportunities such as contests, coupons, or giveaways. Use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Construct incentives such as discounts, samples, gifts, rebates, sweepstakes, or contests.
See How Boutique Marketing Can Propel You Forward
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